Yates’s

The brief

To reflect the fun, anytime proposition whilst reinforcing everyday good value and increasing branch flexibility.

Our response

Brahm created promotions, PoS and design for Yates’s across their 158 bars nationwide, producing everything from menus to posters to plasma TV.

To increase branch flexibility we proposed a change to a bright, new funky menu and POS format that allows branches to tailor their offer. Regular promotional inserts and seasonal meal deals help avoid menu fatigue.

The outcome

The menu has added a mouth watering 7% extra to Yates’s total food sales.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com