Sunsweet

The brief

With the ever-increasing threat of own label products, loyalty promotions are key for big brands to encourage repeat purchase from their existing customers. California based Sunsweet, the number one prune and prune juice brand in the UK is no exception.

Our response

Targeting the more mature market, this loyalty led promotion features an on-pack offer where consumers could claim a pair of high quality Wilkinson Sword pruning secateurs by buying 1-litre bottles. In exchange for three promotional bottle lids and £3, consumers can send off for a pair of the secateurs worth £14.99.

Additional POS included promotional neck collars helping to continue the development of on-shelf presence for the Sunsweet brand.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com