Strathmore Water

The brief

Strathmore Mineral Water is one of the leading players in the bottled water market. Following a complete redesign of the bottles and the range of flavours offered, Brahm was charged with developing a brand personality and positioning that would show Strathmore to be in touch, confident, innovative and ambitious. Brahm PR was tasked with generating trial of the product by raising consumer awareness of the new brand.

Our response

In addition to the overall PR campaign, Strathmore wanted to make 'a big splash'. Brahm used creative editorial to do just that. The consultancy developed the concept of chocolate-flavoured water. Low calorie and sugar free, it appealed to chocoholics and children - an important target group in the battle of daily hydration. With the help of fire breathers and stilt walkers, a high profile launch made a big impact at The Edinburgh Festival in 2002.

The results

The new flavour proved such hit with the media and the public, gaining coverage in GMTV, Radio 1, Daily Mail, Daily Star, Express Sunday People, that Strathmore put it into production with listings in ASDA and the Co-op.

More than 70,000 bottles of the new flavoured waters were sampled to thirsty onlookers - whilst being entertained by weird and wonderful acts over six days on The Royal Mile. The campaign was part of Strathmore’s sponsorship of The Fringe and included fridges in the press room and an on line ‘people’s award’ for the best show.

Brahm managed the whole field marketing and PR exercise which saw more than 10,000 votes on line and extensive coverage in The Scotsman and The Telegraph.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com