Association of Train Companies (ATOC)

The Brief

To create a consumer face for ATOC and generate positive coverage on train travel that challenges negative perceptions.

Our Response

Brahm created a consumer offer from ATOC and developed the website – www.reeltorail.co.uk. Reeltorail linked train travel with famous film locations around the country, branded ATOC it helped promote a consumer face for the organisation and communicate positive benefits of rail travel. Brahm launched and promoted the site by organising a national photo-call which recreated a Bond stunt using Piers Brosnan and Halle Berry look-alikes.

The Results

Over £1 million worth of positive coverage was achieved for ATOC with a number of features in key lifestyle and consumer press – a first for ATOC.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com