Hardys & Hansons

The brief

COOL is the smooth flow bitter from Hardys & Hansons that’s served cold. Designed to be easy to drink, it makes it an ideal choice for the warmer summer weather. Hardys & Hansons briefed Brahm to develop a campaign that would help increase sales of COOL amongst younger drinkers throughout the summer.

Our solution

Real Blokes Stay COOL campaign. Brahm developed a scratchcard promotion offering drinkers the chance to win a range of prizes including 1 of 10 COOL weekend breaks to Reykjavik, mini fridges and thousands of runner-up prizes which were instantly redeemable at the bar.

The outcome

Supported by branding and promotional POS across 360 outlets, drinkers received a scratchcard for their chance to play and win with every pint of COOL purchased throughout the promotional period. Delivering hundreds of winners and a COOL increase in sales, it was definitely the COOLest promotion around last summer!

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com