Eden Vale

The brief

To develop packaging designs for a series of Masterfoods licensed products, Mars and Bounty mousse deserts and Galaxy chocolate torte and sundaes.

The main objectives were:

• Mars/ Bounty - to capture the essence of the hero brand (ie Mars / Bounty) whilst communicating that the product eat was lighter.
  
  
• Galaxy – to reflect the premium and indulgent nature of the products.

Our response

For Mars/ Bounty Brahm used illustration to extend the brand essence to portray a lighter, smoother form

For Galaxy, pack formats that displayed the quality of the products were supported by a design of gold and swirls to emphasise luxury.

Brahm ensured the desserts range inspired real interest from retailers by sending a selection of the new products in mini themed fridges to key buyers.

The outcome

The products were successfully listed in all major multiples, Tesco, Sainsbury, ASDA, Morrisons and Safeway.

“The packaging looks great, all are example of successful brand extension work.”

“The branded fridges created real impact with the retailers, we are delighted with the listings”

Sarah Cochrane, Marketing Manager Eden Vale

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com