Del Monte

The brief

Del Monte appointed Brahm to give stand out to its juice products, following a decline in market share. The brief was to increase listings and sales, add stand out at fixture, make the brand more contemporary to appeal to a wider and younger audience and demonstrate corporate social responsibility.

Our response

Brahm joined forces with Breakthrough Breast Cancer to created a winning on pack promotion - “pink partnership”- offering a 10p donation with every purchase of Pure Pink Grapefruit Juice throughout national Breast Cancer Awareness Month.

The outcome

The promotion increased sales, was instrumental in securing a new listing with Tesco and raised approximately £20,000 for Breakthrough.

In addition, both Brahm and Del Monte held a Breakfast for Breakthrough as part of the corporate fundraising campaign.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com