Coca-Cola

One2One partnership

Brahm created a high profile instant win promotion with partner One2One.

For the price of a soft drink, vending customers could instantly win WAP mobile phones or phone cases dispensed inside special promotional cans.

A further half million cans featured details of an exclusive offers web site. A unique full piece illuminated vinyl was developed and ensured impact in malls and petrol stations across the UK.

The outcome

The promotion delivered significant increases in rate of sale.

Christmas Lights

Pubs nationwide were displaying Christmas lights thanks to this fun promotion. To celebrate the start of the holiday season, family pubs up and down the country offered a free flashing bottle top badge with selected soft drinks.

Licensees received the promotion in kit form, which included an innovative flat-pack back bar display as well as badges, posters and wobblers.

The LED premium was sourced by Brahm and specially manufactured for Coca-Cola Enterprises to meet stringent safety, quality and budget specifications.

The outcome

The promotion delivered significant increases in rate of sale.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com