Dover Harbour Board

Client Brief

As the busiest port in the UK, servicing ferry, freight, marina and cruise traffic Dover Harbour Board was keen to develop a consistent look for all their corporate literature.

Our response

Brahm saw this brief as two fold. We needed to produce a look that was flexible enough to ensure each service could command its’ own look whilst belonging to the corporate family of the Harbour Board.

Messages to each audience: ferry travellers, freight carriers, berth holders and cruise passengers, needed to be presented in a way that was both useful and motivating to their particular requirements.

The results

Brahm’s specialist Design team successfully created a versatile, contemporary duo tone identity based on the naval language of semaphore. The design concept, with a flexible colour palette, allowed each port activity to have its’ own unique look, whilst belonging to one single corporate identity.

The final design had the flexibility to remain distinctive and unified whilst being tailored to meet very different audiences. For example, a timetable for freight users needed to be straight-forward, factual and text orientated, whereas the customer brochure required a corporate identity with the flexibility to incorporate lifestyle photography and elegant copy to sell the luxurious travel of cruise experience.

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com