Bradford & Bingley

The brief:

We were initially approached to produce a creative campaign to recruit graduates/second jobbers to a new and challenging Bradford and Bingley. The brief specifically wanted to avoid any association with the old, staid image of Bradford & Bingley, supported by the bowler hats.

Our response:

Despite the 48 hour deadline Brahm produced 2 alternatives and the “Exploding the Myth of the Bowler Hat” campaign was born. This deliberately took the bowler hat away from its more traditional roots and into youthful, vibrant situations, photographed in out of work environments featuring young people. The campaign ran in the Guardian and also incorporated a microsite response mechanism which still features on the Bradford & Bingley website.

Client Comment:

Margaret Johnson, Head of Resourcing and Development at Bradford & Bingley said: “We have had over 300 applications to date, this has been the most successful advert we have ever placed….”

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com