The Deep

The brief

To create an identity for the new Twilight Zone exhibition at The Deep in Hull.

This permanent exhibition is truly unique featuring the weird and wonderful creatures that live 1000m below the surface of the ocean. The only light that exists at this depth is produced by the animals themselves. This is a mysterious world, many of these creatures have never been seen before.

Our solution

We knew that the role for the communication would be to not only educate visitors as to the nature of the exhibits on offer but also to entice consumers to visit The Twilight Zone at The Deep. Dramatic affect and heightening levels of excitement and intrigue would be key.

To achieve this it was decided that the style of The Twilight Zone identity would take it’s steer from movie posters.

Given the bizarre and beautiful nature of these animals it was important that they feature in the overall identity to attract visitors. The stars of the show: our monster, the Giant Pacific Octopus, can only be glimpsed; our hero, the Giant Nautilus can be seen in all its’ alien glory.

Just like a feature film, prominence is given to the name of the exhibition to ensure it’s memorable. The Twilight Zone…coming soon to a Submarium near Hull!

For further information please contact:

Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com