Services

ShelfConfidence

• Research and planning for category reviews, in-store POS, promotional mechanics, in-store display, store layouts

ShelfConfidence is a tailored package of research and proposition development designed to help manufacturers gain or retain supermarket listings. It gives you the evidence and ammunition that you need to sell your product in, and sell your product on. So instead of going to a retailer simply with claims and promises about your product, you can support your argument with solid insight and facts – real understanding of how you can influence purchase behaviour through packaging, pricing, display and promotion

InPerspective

• Public consultation, Citizens’ Panels, diversity and equality reviews, property development research

Public consultation is becoming an increasingly important requirement for major public projects such as roads, buildings, regeneration schemes, environmental initiatives and public policy issues to name just a few.

InPerspective is a unique service which combines our qualitative and quantitative research skills with the multi-channel communications expertise of the wider Brahm organisation to deliver any aspect of public consultation and communication. Public relations, brand building, community engagement can all be handled by an integrated Brahm team. And, of course, we can also carry out questionnaires and surveys to understand the public mood.

Whether you’re looking to carry out a simple public attitudes survey, or to influence hearts and minds on an issue that matters, Brahm has the expertise to help.

AdPlanner

• Proposition development, creative concept testing, pre testing and communications evaluation, ad tracking

Is your marketing budget working hard enough?

Brahm Insight knows the value of every marketing pound. That’s why our research teams provide tailored advertising development research to ensure every piece of communications works hard, cuts through and creates impact.

From developing and refining initial concepts through to advertising tracking and evaluation, AdPlanner provides the tools that you need to ensure your advertising works.

BrandPlanner

• Brand audits, brand strategy, brand positioning, brand tracking, brand development

We understand brands and branding. And with BrandPlanner, Brahm Insight has the perfect suite of tools to optimise and execute your brand – whether you are creating a new brand or refreshing and re-launching an existing one. Whatever your brand journey, we can provide the guidance and direction that keeps you on course. And because we are as close to the creative process, as we are to the research process, we’ll ensure that the magic as well as the logic behind your brand is fully realised.

ProductPlanner

• NPD, idea generation, concept development, market testing, packaging research

Think research can’t deliver creativity? Think again.

Working closely with creative teams day in day out means our research teams live and breathe creativity. We work with consumers to unlock a creative response, not stifle it. Whether developing a new product, a new idea, or planning a product’s packaging or design, Brahm Insight engages with consumers to ensure your big idea gets the execution that will wow consumers.

Searchlight

• Market reports, consumer insight, issue tracking

Desk research with insight added. That’s Searchlight.

We don’t just research your market, we think about it. When we apply our planning expertise, you’ll find our Searchlight reports deliver more than facts and figures – they deliver ideas and insight to take your brands forward.

Using the sharpest Brahm minds, first we investigate, then we illuminate. It’s the perfect way to explore a new market or re-appraise an existing one.

Some of the biggest UK brands have already found out just what we can offer – why not ask us a question?

InsightOut

• Catering manager omnibus, foodservice advertising development, foodservice brand tracking

Few research agencies specialise in foodservice. Brahm Insight does.

In conjunction with our colleagues at Teamwork (the UK’s leading foodservice marketing agency) Brahm thoroughly understands the fragmented foodservice market and offers a full-service research and marketing approach that is unrivalled.

Re-search engine

At Brahm we look for insight everywhere. And the web is no exception. Our Re-search Engine tool sweeps the web to uncover exactly how consumers search for information in your product area. It provides a rigorous, sophisticated way of understanding how to position your new product to web-savvy customers. If you’re looking to sell online, you can’t afford not to optimise your search potential. Re-search Engine brings your product to the web primed to be found.

For further information, please contact:

Anna Cliffe, Head of Research on 0113 2200559 or email on a.cliffe@brahm.com

or call Ruth Holgate our Business Development Manager on 0113 2304000 or email on r.holgate@brahm.com