Hallmark Cards PLC

Client challenge:

Briefed to create generic recruitment advertisement styles for Hallmark, embracing its overall philosophy of ‘Enhancing relationships and enriching lives’, any execution also had to emulate the progressive design environment within which the organisation operates.

Our solution:

Taking patterns from the current Hallmark range, Brahm created a suite of border styles which is completely unique to Hallmark and could evolve with the brand. The designs fulfilled two pre-requisites of the brief. They reflected the Hallmark brand powerfully, incorporating distinct Hallmark imagery with the ‘Enriching lives and relationships’ branding. The styles were also designed to work in a variety of sizes and formats in both colour and mono – meaning that design would not be compromised even in the most restrictive of mediums. The work Brahm produced received praise from everyone across the organisation, from the HR team through to Creative and Branding teams, with subsequent advertising proving successful both in terms of impact and response.

For further information please contact:

Liz Chadwick, Head of Recruitment on 0113 230 4000 or email l.chadwick@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com