Virgin Cars

Client Challenge

Clare Farrow, marketing manager for Virgin Cars, said: “Before working with Brahm, the Virgin brand was not instantly synonymous with the online car retail market. The PR brief was therefore focussed on increasing brand awareness, helping us position Virgin Cars as market leader and driving sales amongst new and existing customers.

Solution

The key to the PR campaign was Brahm’s sound understanding of the Virgin Cars brand, its core sales proposition and an in-depth understanding of the many consumer issues facing motorists and the car industry.  With the brief focussed on increased brand awareness and driving sales, Brahm implemented a sustained regional and national PR campaign which centred around a continual drip feed of creative stories, news releases, price-led editorial and ongoing media relations.

Great Outcomes

The results speak for themselves:

• Brahm PR generated over 400 press hits within just 11 months for Virgin Cars.
• Coverage generated 246 million ‘opportunities to see’ for the Virgin Cars brand!
• Brahm PR secured 25 national hits, achieving coverage for Virgin Cars in a national newspaper once every fortnight on average.

Clare Farrow, added: “We were extremely impressed by Brahm’s proactive and results-driven approach, their enthusiasm for the brand and their overall understanding of our business and marketing objectives. This was reflected in the extensive press coverage which communicated the Virgin brand ethos of innovation, choice, quality, fun and value for money. Most importantly, Brahm added value to our business – the core objective of any successful PR campaign!”

For further information please contact Phil Reed, Head of PR or Ruth Holgate, Business Development Manager, on 0113 230 4000 or email greatoutcomes@brahm.com