Leeds Lawyers United

The Brief

Leeds Legal is a new organisation set up by the Yorkshire office of the Law Society of England & Wales and the Leeds Law Society to promote and protect Leeds’ market position as the UK’s biggest centre of legal services after London.

It is the first time a UK city’s legal profession has united to promote its services collectively.

Brahm was tasked with helping source initial funding for the campaign and promote Leeds Legal to the legal and general business communities in order to attract more corporate work to Leeds law firms, and attract more talented lawyers to the city.

Our Response

Brahm led the creation of the new organisation’s brand and provided the strategic marketing plans to promote “World-class legal services from a world-class city”.

Brahm commissioned Leeds Metropolitan University, one of the sponsors of the campaign, to conduct research into the Leeds legal market in order to confirm with academic research the generally held belief that Leeds is the UK’s largest legal market after London.

Sponsorship was secured from the likes of UK Trade & Investment, Marketing Leeds, Millnet, Leeds Metropolitan University, Jet2.com and Hilton Leeds City, Brooke North and HGF Patent Attorneys.

Events were held to brief the Leeds legal community on the campaign, with further events organised in five European cities. There was also a major launch event for opinion formers and the media at Westminster and in Brussels.

The media relations campaign, aimed at positioning Leeds lawyers as leading experts, generated widespread national coverage. Among those endorsing the campaign were the Duke of York and the Lord Mayor of the City of London.

Outcomes

Also, future sponsorship was secured for Leeds Legal.

For further information please contact Phil Reed, Head of PR or Ruth Holgate, Business Development Manager, on 0113 230 4000 or email greatoutcomes@brahm.com