CNAP - The appliance of science

The Brief

The Centre for Novel Agricultural Products (CNAP) at the University of York appointed Brahm to handle the announcement of a four-year malaria research project to help alleviate the global shortage of effective treatments for malaria – a disease that kills more than one million people every year.

CNAP received a $13.6m Gates Foundation grant specifically for this project. 

Brahm was asked to handle the press announcement to raise awareness of:

• CNAP and its work
• The scale and importance of the malaria project
• The University of York

Our Solution

Brahm worked with the client to further refine the objectives, identify key messages and consider potential sensitivities surrounding the research processes.

As the announcement would be made to a wide range of media, the levels and types of information required would vary accordingly.  An extensive press pack was generated with a variety of background factsheets and different versions of the news release.  In addition, a selection of existing photography was sourced and creative photography commissioned to enhance media coverage. This was achieved within the tight deadlines imposed by the strict approval procedures of The Gates Foundation.

Brahm handled the press announcement and coordinated client interviews with print and broadcast media, including a live interview with BBC Look North, and onsite interviews with ITV Yorkshire’s Calendar News.

The Results

Print and broadcast coverage alone reached more than 17m people and achieved a 235% return on investment. In addition, more than 20m were reached through online coverage.

The story was covered in a range of national and major regional newspapers and broadcast outlets. The announcement featured across all key scientific trade publications and online news media.

For further information please contact Phil Reed, Head of PR or Ruth Holgate, Business Development Manager, on 0113 230 4000 or email greatoutcomes@brahm.com