Britvic Fruit Spring promotion

Client Challenge:

In 2006 Britvic saw the greatest volume growth in foodservice sales of Fruit Spring during spring and the lead up to summer.  They asked Brahm to devise a high impact promotion to capitalise on this trend again in 2007 and increase distribution of three flavours of Fruit Spring in workplace catering outlets.

Our solution:

Once the post-Christmas saving period is well and truly over, many people start clearing out their winter clothes and stocking up on an entirely new summer wardrobe. Using this insight, Brahm developed an interactive probability gamecard promotion entitled ‘Refresh Your Wardrobe’, offering consumers the chance to win £200,000 of high street fashion vouchers. Posters, tentcards, and wobblers featured bright and playful changing room photography, creating a really striking visual identity for the promotion, which helped encourage uptake in a massive 1,200 workplace catering outlets .

For further information please contact:

Paul McGann, Head of Promotional Marketing on 0113 230 4000 or email p.mcgann@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com