Brahm Appointed by Bayer Garden

Brahm has been appointed by garden care expert Bayer Garden to develop its UK brand strategy for the next three years.

The team at Brahm will be working closely with Bayer Garden’s in-house marketing team to develop a clear strategy and direction to help them develop the Bayer Garden brand in the UK market. Tactically, Brahm will also be focussing on promotional and digital opportunities in 2008. The appointment covers the entire range of pest, disease and weed control, lawn care and plant feeding products including the UK’s number one slug and snail killer, Bio Slug & Snail Killer and the Provado range of plant insecticides.

Brahm won the contract in a competitive pitch against Bayer Garden’s incumbent and several other agencies.

Jane Lawler, Head of Marketing, Bayer Garden, said: ‘Brahm have an excellent understanding of the challenges facing us, and the insight, creativity and resource to deliver what we need.’

Jo Griffin, at Brahm, commented on the appointment, saying: “We are thrilled to have been appointed to work with one of the UK’s leading garden brands. It’s a fantastic opportunity which makes the most of Brahm’s integrated capabilities and it’s a great cultural fit”.