Kalon – Johnstone’s No Ordinary Paint

Client challenge:

Paint manufacturers Kalon, approached Brahm to help organise an event for the re-branding of their brand Johnstone’s No Ordinary Paint. They wanted the event to be one to remember for their customers and the evening event to be spectacular and unmissable.

Our solution:

A major hotel in Leeds was used to host the event and all the guests were shown a presentation in the afternoon which revealed the new branding of the Johnsons No Ordinary Paint. The new brand was stacked on huge shelves at the opposite side of the room behind a huge black curtain which was revealed under a cloud of smoke and dramatic lighting and music.

The entertainment for the evening event was the Channel 4 magician Paul Zennon who amazed the guests with his tricks then the guests partied into the small hours before returning to their rooms.

Client quote
“I am extremely happy with how the day went, and I know that colleagues and Kalon customers alike found the whole event equally enjoyable. The new brand looks set to be a great success, the initial sales response has been fantastic, and the communication from the customers and our Board has been incredibly positive.

Many thanks and I look forward to working with you again.”

Matthew Baines, Marketing Manager, Kalon Decorative Products

For further information please contact:

Malcolm Cowing, Head of Events on 0113 230 4000 or email m.cowing@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com