S&A Foods

Client Challenge

S&A Foods enjoys an unrivalled reputation for quality and innovation in the manufacture of authentic international ready meals and accompaniments.

The company supplies pre-packed and serve-over dishes to supermarkets, caterers and pub chains across the UK and Europe. The S&A team wanted to represent themselves to their largest customer ASDA, as the most innovative in international cuisine through a day of presentation and tasting.

Our Solution

S&A asked Brahm to arrange a suitable event to target ASDA in an interesting and interactive way. Brahm produced an event and presentation under the theme of ‘Project Fresh’. The concept was based on innovation, involving contemporary and stylish lifestyle images mirroring the different international cuisines produced by S&A. A structure was purpose built on site in which to house cooking demonstrations and tasting, where ASDA guests enjoyed a mountain of culinary delights. To illustrate the different aspects of S&A Foods, a mixture of corporate, lifestyle and manufacturing images were conveyed throughout using hanging branding.

Client Quote:
“Just a short note to thank you for all the hard work (and long hours!) put into last Friday.

The whole event went without a hitch, despite a few late changes.

The response from Asda has been excellent”.

Jeff Nicholas – Director of Marketing, S&A Foods

For further information please contact:

Malcolm Cowing, Head of Events on 0113 230 4000 or email m.cowing@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com