HOT UK (Vidal Sassoon)

Client challenge:

Helen of Troy, distributors of the Vidal Sassoon and Scholl brands wanted an innovative way to promote their products to the sales consultants at the national yearly Boots conference held in East Midlands.

Brahm was asked to organise and coordinate an innovative fashion show for Vidal Sassoon and Scholl brands and the models used in their advertising campaigns were used at the event with a top Vidal Sassoon stylist from Leeds.

Our solution:

Consultants had the opportunity to see how all the products were used throughout the day with a stunning stage show, lighting and a compare who explained how the products are most effectively used. Products could be tested and tried out as part of the show.

For further information please contact:

Malcolm Cowing, Head of Events on 0113 230 4000 or email m.cowing@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com