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Refuel 2003 Marketing & Media ConferenceClient challenge:Leeds Media organised the first refuel event in November 2003 to showcase Leeds as a major centre for marketing and media services, now the third largest in the UK. Brahm was asked to co-ordinate an event comprising a conference and exhibition, involving Leeds Media members, to make an impact and set the standards for a future annual promotion of the city’s marketing and media credentials.
Our solution:To produce an exhibition that comprised over 50 exhibitors and a high profile conference including guest speakers – John Simpson, BBC’s World Affairs Editor and Martin Lindstrum, marketing guru and author. The event also featured six break-out workshop sessions, all organised at the Royal Armouries, Leeds.
Brahm’s involvement also included winning sponsorship, exhibition and conference organisation and supporting the marketing of the event through the production of a strong piece of direct mail. The event was considered to be a tremendous success with over 40 exhibitors taking part and over 350 people in attendance. Client Quote”The event was very well organised and supported by delegates and exhibitors. The speakers were first class and the day was very challenging and inspirational” Mike Parker, Head of Client Strategic Sales, Channel 4 TV ”The whole event had a refreshing and professional feel. The feedback from delegates was extremely positive.” Zoe Gaunt, Marketing Manager, Leeds Business Services ”Stimulating and inspirational. One of the best one day conferences I have attended.” David Hinchcliffe, Marketing Director, Harrison Thompson Co Ltd For further information please contact: Malcolm Cowing, Head of Events on 0113 230 4000 or email m.cowing@brahm.com Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com |