Vehicle Remarketing Solutions

Client Challenge:

Brahm’s work with vrs has helped establish it as the country’s leading supplier of quality used vehicles to the motor trade.
From the outset, direct marketing has played a major role in the launch and promotion of the brand. The ‘Found’ 3-stage mailing, parodying the ‘Lost’ TV series, was just part of a highly effective contact strategy that targeted customers and prospects.

Our Solution:

Each mailing promoted different aspects of the vrs product offering and demonstrated how easy it was to locate and purchase vehicles via the web or by calling the vrs sales team. Each mailing was followed up by outbound sales calls. In Year 1, Brahm was asked to recruit over 2,000 dealers – not only was this figure achieved but, in the following year, it was matched by the addition of another 2,000 dealers.

For further information please contact:

David Marsh, Head of Direct Marketing on 0113 230 4000 or email d.marsh@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com