Keypoint

Client Challenge:

As a brand new entrant into the endowment claims market, Keypoint needed to establish its brand and generate response quickly.

Our Solution:

Using DRTV, press, radio and over 1.5 million door drops per month, we drove respondents to the claims helpline and website, which was also developed by Brahm. Ongoing profiling of valid responders led to more refined targeting of prospects. To date, the campaign has successfully generated over 95,000 claims and Keypoint has successfully claimed over £50 million in compensation on behalf of its clients – establishing Keypoint as the fastest growing claims handler in the UK.

For further information please contact:

David Marsh, Head of Direct Marketing on 0113 230 4000 or email d.marsh@brahm.com

Alternatively call Ruth Holgate our Business Development Manager on 0113 230 4000 or email greatoutcomes@brahm.com