Yates's

Client Challenge:

Yates's represents fun and good value, and they asked Brahm to design its menus, plasma screens and promotional marketing posters to reflect this. The aim was to attract a younger crowd in the evening, but retain the existing customer group of the daytime shopper. As well as a broadened customer base, Yates's wanted its customers to stay longer and purchase more from its food, cocktail and coffee menus.

Our Solution:

Brahm Design introducted a new, funky typeface to Yates's menus. The distinctive visual work conveys Yates's qualities of great value and big portions. The plasma screens advertise special offers in the same fun style. The integrated approach has succeeded in attracting both wine bar clientele and young groups of people on a fun night out.

Please contact Ruth Holgate, Business Development Manager, on 0113 230 4000 or email greatoutcomes@brahm.com