St George’s Crypt

As part of Brahm’s commitment to the community, we became involved with Leeds’ landmark care centre for the homeless and rootless, St George’s Crypt. The project involved the pro bono design, creation and launch of a new book, ‘Entertaining Angels,’ which tells the story of The Crypt through the words and pictures of its users and supporters. The purpose of ‘Entertaining Angels’ was to improve public awareness and understanding of the charity as well as to raise £50,000 to enable its work to continue.

The result:

• “Entertaining Angels” became a best-seller in Leeds.
  
  
• Over 3000 books have been sold to date.
  
  
• In the first three months over £20,000 of funds were created.
  
  
• Regional press and local radio coverage created by Brahm PR enabled the message to reach over 1.3 million people in the first few weeks of the campaign.
  
  
• Subsequent TV coverage including a Yorkshire Television prime time ‘Calendar’ ten minute interview on 1st November and a 30 minute programme about the book screened on 10th March 2003 meant that at least another million people have gained an insight into homelessness and the work of the charity