The Deep

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Brahm recently worked with The Deep – the World’s only Submarium to launch a campaign to promote the Twilight Zone. The aim of the campaign was to attract new and repeat visits to the Deep by promoting the latest addition to the attraction. The new permanent exhibition opened earlier this year & recreates deep water conditions, showcasing the extraordinary creatures that live at depths of up to 1000m. For the first time, the public are able to see the animals that live in this mysterious twilight world.

Brahm devised a movie style creative theme for the campaign, drawing on the bizarre and beautiful nature of the animals including the Giant Pacific Octopus and the alien looking Nautilus. The launch was supported by a 30 second TV ad which was aired on Yorkshire TV, an 8 week cinema campaign showing the ad across cinemas throughout the region and a 48 sheet poster campaign on billboards and ultra-vision wave sites across West Yorkshire. The campaign also included a door drop to over ¾ million households within a 20 to 90 minute drive of The Deep.

The campaign succeeded in increasing visitor levels to a level not seen since the 1st year of opening. Commenting on the campaign, Colin Brown, Chief Executive of The Deep said, "Nowhere in the world is the amazing deep sea environment explained and displayed like this, but how to communicate this uniqueness in a style appropriate to an educational charity? The campaign devised by Brahm has captured this brilliantly. It has drama and intrigue without compromising any of our values."

For further information please contact David Lavelle, Head of Advertising or Ruth Holgate, Business Development Manager, on 0113 230 4000 or email greatoutcomes@brahm.com